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APEX 2014 Has Our Electronics Clients Excited!

Though digital alternatives have impacted advertising and marketing in countless and significant ways… all but eliminating many traditional communications channels… trade shows have demonstrated surprising resiliency. And they remain a significant proportion of many companies’ marketing expenditures. No matter how sophisticated virtual alternatives have become, nothing seems to replace the face-to-face marketplace.
This year’s APEX trade show has some of our technology clients especially excited. IPC — Association Connecting Electronics Industries® announced that all 135,000 sq. ft. of exhibit floor space has sold out for IPC APEX EXPO® 2014; that makes it the largest IPC APEX EXPO in the last five years. This is now North America’s most significant electronics assembly trade show. The premier technical conference and exhibition will take place March 25–27, 2014, at the Mandalay Bay Resort and Convention Center in Las Vegas.
Murray Percival (www.murraypercival.com) has more than 30 of their principals exhibiting, almost 10% of the total number of exhibitors. They offer over 5,000 capital and consumable products for virtually every facet of printed circuit electronics assembly and repair. The technical knowledge exchange that is such a significant component of the APEX event spotlights one of the important strengths of this 53 year old company.
For Super Dry, www.superdry.info the momentum built up through the end of 2013 and early 2014 promises to increase further, especially as the attention in the electronics manufacturing industry on issues addressed by their desiccant dry cabinet technology continues to dramatically increase.
Mek, better known to some as Marantz Electronics, engineers Automatic Optical Inspection equipment. They’ll be launching their new North American direct business operation (www.marantz-electronics.com) as well as new products, including a radically different method to inspect double sided assemblies at a fraction of the traditional floor space and cost.
Apex Factory specializes in delivering carefully tailored and uniquely supported manufacturing solutions to OEM In-Sourcers and progressive EMS providers with a very attractive price and performance ratio. They have a loyal installed base of their globally proven, advanced surface mount technologies from Mirae, SJ Innotech and TSM in Korea. (www.apexfa.com)
One of the top objectives for any exhibition attendee is to see new products on the show floor. Though over the years, many companies have adjusted their product launch schedules to coincide with the now much, much larger Asian shows (and end-user market), IPC APEX EXPO has been recognized as an excellent show to “do business,’ and provides ample opportunities to network with existing customers, meet new customers and grow business in the Americas.

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