Animation
It is referred to an image that changes over time. A simple example is the moving gallery of our portfolio websites on our home page.


Backlinks
A backlink is a link coming from another website to your own. The number and quality of backlinks that your site has can affect your search engine optimization efforts, as some search engines provide significant weight to the backlinks of a site. If VIT Web Marketing works on your SEO campaign, we include efforts to get links to your site on related sites with high ranking in search engines for the terms you are targeting. This "link love" will help improve your search engine ranking.


Blog
A blog is short for Weblog and is a Web page that has short, frequent updates made to it. It is similar to a Web journal or "what's new" page.


Bounce Rate
The bounce rate is the percentage of visits that come to your site and only view one page. This is a good metric to have as you can then determine how popular your site is as well as how effective (or not effective) your navigation is.


Browser
Often called a Web browser, it is simply a software application used to interpret HTML commands and display page content. The most popular browsers are Microsoft Internet Explorer (IE), Netscape Navigator, Mozilla Firefox, Safari, Google Chrome and many more. VIT Web Marketing makes sure that your site is visible on all of the browsers used by internet users.


CAPTCHA
A CAPTCHA™ is a part of a web form that attempts to ensure that the person filling out the form is indeed a person, and not a computer. The goal of a CAPTCHA is to reduce the amount of spam received by forms. All the website forms created by VIT Web Marketing feature this functionality.


Content
A word you'll likely see around a lot is "web content" and by definition, content is the 'stuff' that makes up a web site. This could be words, pictures, images or sounds. In essence however, when we talk about web content, we are essentially referring to content in a textual nature. Content therefore is the 'information' in text form a web site provides.


CSS [Cascading Style Sheets]
CSS is a simple mechanism for adding style (e.g. fonts, colors, spacing) to Web documents. CSS style web design is mostly used by VIT Web Marketing, as it is a style that make it easy for search engines to crawl web sites.


Directory
A database edited manually by Humans. Sites are indexed by category making this feature the main difference to a Search Engine. Users can navigate through the categories to locate documents or information. Most directories offer searching options(which is similar to searching from a Search Engine) within its database. An example for a directory created by VIT Web Marketing is www.cyprusfootprint.com.


DNS [Domain Name System (Service)
An Internet system/service that translates domain names into IP addresses. Domain names are alphabetic so they're easier to remember. The Internet however, is really based on IP addresses. Every time you use a domain name, therefore, a DNS service must translate the name into the corresponding IP address.


Domain Name
A unique name that identifies one or more IP addresses. For example, you typed www.vitwebmarketing.com which is our company’s domain name. Domain names are used in URLs to identify particular Web pages. Every web site that you visit is stored under a domain name.


Domain Name Extension
Part after the dot in the domain name is a domain name extension. In the vitwebmarketing.com domain, domain extension is .com.  There are many other domain name extensions such as .com .net  .co.tr .de .org .gov .edu .mil .info .web .us and many others.


Downloading
Downloading is the method by which users access and save or "pull down" software or other files to their own computers from a remote computer via the internet.


Dynamic web pages
A dynamic web page is a page that changes based on the user. It responds to the user's needs, and provides relevant information to meet them, by accessing information in a connected database. A dynamic web page allows users to go beyond reading text and looking at graphics. It allows for an interactive experience, with the user being in control of the information he views. A good example of a dynamic web page is a search engine. Web site searches, where the user is looking for information on just one site, are also dynamic pages. Other examples include email websites, banking sites where users can access their personal financial information, and sites that base their information on location, such as a national weather page. Any website that offers information based on any data the user provides is a dynamic web page.

Dynamic web pages are often very simple, as far as their actual design. They offer a place for the user to type in data, and some information and basic graphics. After the user types in their data, this changes. The web page server accesses a database of information, searching for what the user has requested. Once the information is found, it is brought back to the web page, and displayed. Creating a dynamic web page requires a good level of previous programming experience. VIT Web Marketing has this experience and can create for you any type of dynamic web page you require. A good example of a dynamic web site is www.cyprusfootprint.com which is a business directory with integrated search facility. Users can type in the keywords of products, services or events they are search for and get only the results related with their search.


E-Commerce
E-commerce, or electronic commerce, is a catch all term to describe the many web based or online methods of conducting business on the Internet. It is mostly referred to buying and selling items online. A good example for e-commerce website we have designed is www.nemesis-online.co.uk.


Favicon
A favicon or Favorites Icon is a small graphic that is associated with a page or Web site. VIT Web Marketing will customize your web site in the Web browser, both in the tab bar that is displayed in many browsers as well as in the bookmarks when your site is saved. Web Sites with favicons are have are favored by search engines. VIT Web Marketing designs favicons that are a small rendition of the logo or other branding mechanism of the client.


Firewall
A firewall can be either a physical piece of hardware, or software on a computer, which has the role of protecting a network from unauthorized access. The concept of a fire wall is to essentially put a barrier between digital content on one side of it, against potential security risks on the other.


FTP [File Transfer Protocol]
One of the common methods of transferring files over the Internet. A typical method used for uploading files (pages) to a hosting server for viewing on the Internet.


GIF
GIF stands for graphics interchange format, it is a bit-mapped graphics file format used by the World Wide Web. GIF supports color and various resolutions. But it is limited to 256 colors.


Hits 
Are the individual requests a server answers in order to render a single Web page completely. The pages document it and the various images on the page represent a separate hit.


Home Page
It is a first page (also referred as an opening page, start page or main page) of a Web site. This would technically be your index page or default page of your directory.


Hosting
Refers to a computer or a network of servers that store the files of a web site and connects them to the Internet. In other words, your site is ‘Hosted’ when your web site is stored and made available to web site users to view the content of your web site.
 

HTML [Hyper Text Markup Language]
HTML is a basic markup language derived from the Standardized General Markup Language (SGML), providing the means for creating simple hypertext documents, intended for publishing on the World Wide Web.


Image Map
An image map is an image that has several links geographically mapped onto it.


Interactive Website
A Web page is interactive when it prompts a response from the user or in some way can interact with the user dynamically (e.g.; filling out a form or make a comment etc. ).


Internet
Internet is a global network connecting millions of computers. Each Internet computer, called a host, is independent. It is strictly based on TCP/IP protocol for communication between host and server. The Internet is not synonymous with World Wide Web. The Internet and the Web are two related but separate things.


Internet Service Provider (ISP)
ISPs are companies that provide a bridge between the user and the internet. They can provide these connections via a dial-up modem
connection or ADSL, Cable or other broadband connections. In North Cyprus the main companies that provide this service are Extend,
Nethouse and Kibrisonline.


Internal Links
An internal link is a link on a web page that links to another page on the same site or domain. Most internal links are used as navigation around
the site or to provide additional information about a topic.  Your site linking strategy should include which pages should include internal links, how
many there should be on a given page, and their placement in the document (within the content, as navigation, or attached to images).
The most important thing to remember about internal links is their location in relation to the home page. The most important pages on your website
should always be only 1-3 clicks away from the home page. Google recommends this as well as a way to ensure that their spider can find your
important pages.


Intranet
Intranet is a private network belonging to an organization, usually a corporation, accessible only by the organization's members, employees, or
others with authorization.


IP Address [Internet Protocol]
IP address is the method or protocol by which data is sent from one computer to another on the Internet. Each computer (known as a host) on the
Internet has at least one IP address that uniquely identifies it from all other computers on the Internet. An IP address is a 32 bit binary number usually
represented as 4 decimal values, each representing 8 bits, in the range 0 to 255 (known as octets) separated by decimal points. It is just a number like
66.46.105.9

JavaScript
JavaScript is an object-based, client−side scripting language developed by Netscape and is embedded in the head section of a web document. It can
produce interactivity to a web page dynamically.


JPEG (JPG)
JPEG stands for ‘Joint Photographic Experts Group’.  JPEG uses compression technique for color images and therefore some details are lost in the
compression yet giving relatively good quality. It is widely used on the Internet and other digital applications.


Keyword
There are at least two potential definitions for the term keyword in regards to web design. Firstly there is the keyword meta-tag that is used in HTML pages.
Secondly, keywords, or key phrases, are words that are entered into an internet search engine search box. Or even the glossary search box at the top of this page, for example.


Link [Hyperlink] 
A link is an element in an electronic document that links to another place in the same document or to an entirely different document. Typically, you click on the hyperlink to follow the link. Hyperlinks are the most essential ingredient of all hypertext systems, including the World Wide Web.


Meta Tag 
A meta tag is a special HTML tag that provides information about a Web page. Unlike normal HTML tags, meta tags do not affect how the page is displayed.


Nameservers
A nameserver is similar to a telephone switchboard. It holds the information that tells the Internet where to find your web site and where to deliver your email. Each domain that is live on the internet uses a hosting provider, which VIT Web Marketing can be for you. The name servers that VIT Web Marketing uses are NS0.UKFAST.NET and NS1.UKFAST.NET, the nameservers point to our dedicated hosting server located in the United Kingdom.
If you want to use our hosting services, our name servers must be listed as the primary and secondary name servers of your domain in order for VIT Web Marketing to host your domain properly. If you replace the name servers, VIT Web Marketing will no longer be able to provide any services associated with your domain. If you register your domain with us, this is nothing you have to worry about, because we will do the set-up for you.


Organic Search
Most search engines offer two types of search results to their customers: paid results (typically at the top or on the side) and organic or natural results. While paid results can get your Web site to rank higher for a specific keyword phrase (because you've paid to be high in the results), most customers consider these results to be little better than advertising, and will often skip over them in favor of the natural or organic search results. An organic search is a search that generates results that were not paid advertisements. Many customers feel that these results are a more accurate reflection of what they might want when searching for a specific phrase, because they are generated by popularity and common usage.
When VIT Web Marketing creates your website, we attempt to adjust the content on your web pages to help search engines find your site. The content of your Web pages is important to rank well in the organic search results. Further, in competitive keywords VIT Web Marketing provides the service for search engine optimization. We give our clients guaranteed Google page 1 ranks for the keywords chosen with a money back guarantee.


PHP [Hypertext Preprocessor]
A server−side, HTML embedded scripting language used to create dynamic Web pages. Designed for Windows and Unix type platforms.


POP email
Standing for Post Office Protocol, POP is a method of storing and retrieving emails. You can configure your website account's email by setting up your mail in Microsoft Outlook. This gives you the ability to retrieve mail and store it on your computer which gives you access to your received mails even if you are not connected to the internet. VIT Web Marketing will guide you through the process of setting up your own POP email accounts.  If you do not use Microsoft Outlook, you will of course be able to retrieve your mail via web browser.

Ranking
The number (order of ranking; i.e. 1 being the highest) that a web site is listed for a specific search term in a specific search engine. Search Engines utilize a ranking algorithm (mathematical formulas, variables, and set of weights) to determine a site's ranking for a particular keyword or keyword phrase.


Resolution
The resolution of an image describes how fine the dots are that make up that image. The more dots, the higher the resolution. When displayed on a monitor, the dots are called pixels. A 640 x 480 screen (resolution) is capable of displaying 640 distinct dots on each of its 480 lines, or about 300,000 pixels.


Script
 A script is an executable list of commands created by a scripting language. Scripts that are executed on a web server (e.g.; Perl, PHP) are said to be server−side scripts. Scripts that execute on your own home PC (e.g.; JavaScript) are said to be client−side scripts. Scripts can be embedded within HTML to produce a web page with dynamic actions.


Scripting Language
A scripting language is a simple programming language used to write an executable list of commands, called a script. JavaScript, Perl, VBscript are scripting languages rather than general-purpose programming languages.


Search Engine
A server (computer) or commonly a collection of servers dedicated to indexing internet web pages, storing the results in a giant database and returning lists of pages which match particular searched queries from within its database. The indexes are normally and automatically generated using spiders.
 

Search Engine Optimization
Search Engine Optimization (SEO) is an act of increasing the number of visitors to a particular Web site by adding appropriate keywords and phrases, and such ranking high in the search results. The higher a Web site ranks in the results of a search, the greater the chance that your site will be found by a search user. For general and competitive web sites it takes a lot of professionalism to tweak the web site in order to be well optimized and search engine friendly. Click here to see our packages for Search Engine Optimization.


Server
A computer, program or process which responds to requests for information from an user. On the internet, all web pages reside on servers (computers).


Spam
Spam refers to the practice of blindly sending commercial messages or advertisements to email users or posting to newsgroups.


Spider
An automated software robot that continuously crawls hyperlinks and pages on the Internet and collects data that is returned to its database for indexing. This is how Search Engines function. The process of crawling the web, storing URLs' and indexing keywords, links and text, is the act of Spidering.

Sub−Domain (Name)
A sub−domain is a domain that is part of a larger domain name. DNS hierarchy consists of the root-level domain at the top, underneath which are the top−level domains, followed by second−level domains and finally sub−domains.


Tag
An HTML tag is a formatting command written into a document that specifies how it should be formatted. A web browser interprets these tags and outputs the intended command (action).

Template
HTML templates are skeletal HTML pages with the main content left out. Templates provide an effective solution in creating many pages with an identical look or navigational structure but different content.


Traffic
Similar to a real−world sense of traffic on a road or freeway, traffic in a web−sense is a measurement of the amount of users that visit a Web site.


URL [Uniform Resource Locator]
Each separate page accessible on the Web has a unique address which can be identified by its URL. The first part of the address (e.g.; http or ftp etc) indicates what protocol to use and the second part specifies the IP address or the domain name where the resource is located.


Usability
The usability if a website refers to the level or degree of a page's operating friendliness for the user.


Visitor
A visitor is a unique individual coming to a website. The best way to identify a visitor is with a cookie that identifies that unique system. But many Web analytics packages try to identify visitors through IP address and browser/OS information. The number of visitors to your website is an excellent metric regarding how popular your site is. The more visitors your site has, the more attractive your site will be to search engines which then will drive even more traffic to your site.


Web Based E-mail
Web based e-mail is a software on a POP3 server that allows you the luxury, if desired, to access your POP accounts by simply using a web-browser. It allows users to send and receive emails via any web-browser by viewing an HTML web page.


Web Page
Web page refers to one of the pages of your web site including home page.


Web Site
A Web Site is a site presence on the World Wide Web. Each Web site contains a home page (opening page), which is the first document a user sees when
they enter the site.


World Wide Web
A system of Internet servers that support specially formatted documents. The documents are formatted in a script called HTML (Hyper Text Markup Language) that supports links to other documents, as well as graphics, audio, and video files. This means you can jump from one document to another simply by clicking on hot spots. Not all Internet servers are part of the World Wide Web.